RCK - A brand that has only been thought of

This is a portfolio piece I did for school. You had to create a brand and 15-20 pieces based around a certain target market. My brand became RCK and is for a young sustainable women with an edge.

Above are my "planning pages". These pages tells the viewer who my target market, Samantha, is and what her interests are. 

Below are my design pages. These are the last few I had to narrow down and  select from, so I coloured them accordingly. 

Full look pieces. 

Dresses.

Jeans and Trousers.

Tee Shirts.

Jackets and Coats.

This is the final outcome. 

All of the technical drawings I created and added colour too. The photographs are sourced from Google and Pinterest, I do not own them.